Solutions to the problems of today will come from the leaders of tomorrow.

 

61% of 13- to 25-year-olds feel personally responsible for making a difference in the world. 81% have volunteered in the past year; 69% consider a company's social and environmental commitment when deciding where to shop, and 83% will trust a company more if it is socially/environmentally responsible. The online study of 1,800 young people — by two Boston-based companies, Cone Inc. and AMP Insights — suggests that Millennials & Generation Z are "the most socially conscious consumers to date."

 

Young people can be highly influential with their peers, their parents, the press, the private sector, politicians and other policymakers. They are also growing up in the age of online media; it is how they express themselves, communicate and create. 

 

Through Cleaner Earth Project's annual Student Scholarship Video Competition, middle and high school students will have the opportunity to express and share their ideas about plastic bag reduction in a truly organic way - through the use of social media.

 

Students will compete to win scholarship money (and possibly other prizes) by taking part in the competition.

 

As an added benefit for the students of Florida schools, qualifying videos will fulfill the service requirements for their Bright Futures scholarship application. This same type of service benefit may also be made available in other states as the competition moves forward.

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